A series of orientation sessions have been lined up to mark the new academic session of Jagran Lakecity University (JLU). School of Media & Communication conducted its orientation programme on 28/07/17, for the new students.
Eminent media professional Dr. Ashish Joshi, Editor-in-chief and CEO Lok Sabha Television, Aruna Raje patil, National Film Awardee and Renowned Filmmaker and Vinay Singhal, Co-founder & CEO, WittyFeed has been roped to enlighten our students with his ideas, industry practices and experiences.
The programme formally commenced by Saraswati Vandana followed by lamp lighting .
Prof. Anoop Swaroop, Vice Chancellor JLU, motivated the new students by making them understand the importance of the role they play in society, he laid emphasis on penchant for the profession and perfection.
Prof. Vivek Khare, Dean (Student Welfare), JLU briefed the students about the rules and regulations of the University and requested the students to abide by the institutional rules and norms.
Prof. Diwakar Shukla, Director, School of Media & Communication emphasized a need to maintain balance between the profession and passion of journalism He advised students to discover their true self during these years of learning. He formally announced the commencement of BA (hon.) Advertising and PR. from this academic session.
The worst of times are the best for journalists as they present a chance to do good journalism and re-establish the fundamental principles of news reporting, said Aashish Joshi, Editor-in-chief and CEO Lok Sabha Television. Giving few anecdotal references, he addressed that it was the best of times because technology is all pervasive and all inclusive. There is a rare interactivity and synergy and information is easily and abundantly available. He pointed out that there are so many platforms for journalists to put out their stories and for the stories to be picked up and delivered.
Ashish said that it was called the worst of times because of what was called the ‘post-truth’ era. Fake news is being disseminated to distract and to be mischievous and is adding to the pressure on newsrooms which is leading them to bypass critical processes of verification, resulting in them making mistakes.
Paradoxically, he said, that this presents a great opportunity to go back to the basic principles of journalism of establishing the truth and writing stories that were rooted in facts.
He called upon the students to stay the course and remember that the best lies are closes to the truth and that they must follow the cardinal rules of journalism. The fundamental duty of a report is to the reader and therefore, young journalists must learn to challenge, interrogate and scrutinise all that comes their way.
Aruna Raje Patil, a renowned Filmmaker makes a great point about filmmaking when she talks about how earning a degree can be a little deceptive because, well, a piece of paper doesn’t make someone a filmmaker. She emphasized on the fact that students should not only learn technical side of filmmaking, but also start finding stories in the unsaid. She reckoned that the market is full of opportunities and avenues but, the only condition underlined is that “one should be really good with the skills”.
Vinay Singhal, Co-founder and CEO of WittyFeed motivated students to do entrepreneurship. He said, “I urged the students to understand the power of a phrase ‘never give up’. If you don‘t give up, you will definitely make it someday. He in fluxed enthusiasm among the students by making the address entirely interactive where, some interesting dialogues happened between the speaker and the students.
The anchoring of the orientation session was conducted by Shivani Thapliyal, Assistant Professor, SoMC. The session ended with vote of thanks by Dr.Jayanta panda, Associate Professor. SoMC, who extended gratitude to the management, dignitaries and various people who contributed to make the event a success.