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A NEW SOCIAL MEDIA APP “HELLO” READY TO CAPTURE THE MARKET

The founder of Orkut is ready to grab the opportunity by entering the market at the right time.

Orkut Buyukkoten who once created a sensation in the young generation with the social media platform, Orkut is now back again in a new avatar. the drama going on with Facebook, people are already looking towards the next big thing. The entire data leak fiasco had many people deleting the app from their phones and from their lives. With all this going on, it would only make sense for a budding social media app to make their move.

hello“, the aim is to create positive, meaningful, authentic connections and sustained social engagement.
When a user signs up, they are asked about five things that they are passionate about and then get recommendations that are non-intrusive.
Some of the categories that your personas can be slotted under are; clubber, geek, photographer, traveller, etc.

Hello, which was previously available in Brazil and other parts of the world recently just launched in India as well.
After India, the company would look at rolling out its service in its home market the US as well as in countries like France and Germany.
Orkut was the one that got many of us started our social media journeys on. While the company officially shut shop on September 30, 2014, the platform had already lost all it’s users much before that,sources recommended.

Social networking giant Facebook, which has over 20 crore users in India, had admitted that nearly 5.62 lakh people in the country were “potentially affected” by its global data breach involving Cambridge Analytica.
as it is seen that they hit the iron when it is hot so now lets see are they able to capture the market they had before or not.

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