Amitabh Bachchan & his Daughter’s Advertisement goes Off Air

Amitabh Bachchan and Shweta Bachchan Nanda’s new jewellery advertisement goes off air .

Amitabh Bachchan’s daughter, Shweta Bachchan Nanda’s first advertisement commercial, here’s some sad news for her fans.

The new ad featuring the senior star and his daughter was heavily criticised when a bank union termed it as disgusting and accused it for creating distrust in the banking system.

Well, guess the criticism worked in their favour as the jewellery brand has decided to take down their new commercial.

In a statement, the Executive Director, Ramesh Kalyanaraman said, “We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect.

We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended.

We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country.”

Now for the ones who will ask why such drastic step by the jewellery brand? Well, it was because an organisation claiming to have a membership of around 3,20,000 officers, threatened to sue the brand for accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement.

AIBOC general secretary Soumya Datta said that the theme, tone and tenor of the ad were “disgusting, derogatory, to say the least, and is aimed to create distrust in the banking system, for purely commercial gain.”

The brand then denied the allegations by calling their ad as ‘pure fiction’. Demanding an unconditional apology from the jewellery group, the AIBOC said if the advertisement was not withdrawn, suitable “organisational action, including dharnas and litigation” would be initiated.

So with the group giving into their demands, the issue is now sorted for good.

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