Amway India reinforces belief on Indian Traditional herbs

Amway India, the country’s largest FMCG Direct Selling Company, recently conducted a series of seminars addressed by experts with the aim of raising awareness of healthcare through Indian traditional wisdom on herbs and modern research. The company invited renowned Ayurvedic expert –Dr. GauharVatsyayan in13 markets across the country including Lucknow, Mumbai, Ahmedabad and Pune, to share valuable insights on the significance and role of Indian traditional herbs for maintaining optimal health.

The seminars began with Dr. Vatsyayan providing an overview of the benefits of herbs in maintaining good health throughout one’s lifespan. He shared his viewson the traditional Indian herbs such as Ashwagandha, Tulsi, Brahmi and TriphalaAmalaki, Vibhatakiand Haritaki,among others, that are widely used to address day-to-day physiological challenges owing to radical changes in lifestyle and eating habits. He also highlighted some of the commonly known challenges and myths surrounding herbal products and shared insightful daily healthcare tips.

“Herbal solutions help us support and maintain good health and can be consumed by physically fit people just as well” said Dr. Vatsyayan while speaking at the seminar. He further added, “Hypothesis suggest that usage of Genetically Modified Organisms (GMO) constituents lead to an increased incidence of respective intolerance and allergy which is why while choosing herbal products or supplements, one should look at the ingredients and their sources. Additionally, complete extraction of the active ingredient is very crucial while formulating herbal products. Only a few companies maintain transparency about the ingredients and their sourcing. The consumers need to be aware about all these aspects while consuming herbal products.”

Commenting on the initiative, Mr. Ajay Khanna, Category Head – Nutrition and Wellness, Amway India,said, “At Amway, our focus is to help people lead healthy lives and we believe that improving nutritional intake and adopting healthy lifestyle habits are some of the most important steps from a wholesome healthcare perspective. The rising health consciousness and increasing acceptability of herbal products amongconsumers had encouraged Amway to introduce Nutrilite Traditional Herbs Range last year. We take immense pride that our range offers assured levels of Purity, Safety, and Potency of herbs backed by Nutrilite’s strong legacy of scientific research and is based on Indian traditional wisdom. The range offers a combination of Organic Certified Herbs and DNA Fingerprinted Herbs, which is unique among the kind that is currently available in India.”

“The certified organic herbs are sourced from certified organic farms conforming to the standards set by the National Programme on Organic Production (NPOP), a Government of India initiative towards development of organic agriculture, established in the year 2000,” he further said.

 

 

 

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[2] direct selling with presence in over 100 countries & territories.

Globally, Amway is over 59 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending.  Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1]. With the aim of increasing consumer outreach Amway has set up more than 60 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Recently, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

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