Amway launches #EatHardEatSmart campaign to encourage regular balanced diet

Amway India, the country’s largest direct selling FMCG company, has launched #EatHardEatSmart campaign to promote and support the benefits of balanced nutritional intake
for a healthy lifestyle. 

Based on the concept of right and optimum nutrition, the #EatHardEatSmart campaign focuses on addressing the nutritional gaps that may arise since the regular diet may not be a balanced one. The resulting shortage in required amount of daily nutrition by the body can be managed through appropriate supplementation.

Owing to changes in lifestyle and eating habits over the past few years, the nutritional gap has widened which might adversely affect the health and wellbeing of people. In line with its philosophy of helping people live better lives, Amway is strengthening its efforts to create awareness regarding proper nutritional intake and its positive impact on leading a healthy lifestyle.

 

As a part of the #EatHardEatSmart campaign, the company will be launching a series of initiatives to further educate Amway direct sellers and consumers on the need of the daily
requirement of nutrition in their regular diet. 

 

Launching the campaign, Mr. Sundip Shah, Chief Marketing Office, Amway India, said, “Eating a healthy and balanced diet every day is key to optimal health.

 
However, considering the realities of today’s fast paced life and the irregular eating habits that have impacted the nutritional intake among Indians, I believe nutritional supplements along with regular diets can go a long way in improving the health of our nation. 

 

According to various researches done over the years, 9 out of 10 Indians are protein deficient in their diets. Your regular diet may not contain the adequate amount of nutrition required daily. With this campaign, we are creating an awareness on the importance of protein, essential nutrients, vitamins, minerals and omega-3 in regular diet.”  “Amway has been leading not only the protein dietary supplement segment but also the vitamin and dietary supplements market in India” he added.

Commenting on the campaign, Ajay Khanna, Category Head, Nutrition and Wellness, Amway India, said, “At Amway, we believe in promoting good health and wellness for all. A nutritious, healthy and balanced diet along with physical activity is the foundation of good health. We are excited to launch #EatHardEatSmart campaign which creates an awareness on the importance of protein, essential nutrients vitamins, minerals and omega -3 in your regular diet. The initiative is also aligned with our continued focus on enhancing the lives of our consumers.”

Offering protein, essential vitamins and minerals, Amway’s Nutrilite has a strong legacy of more than 80 years of pioneering and perfecting the approach to supplementation. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand [2]. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. 

 

Sources:

*Mahajan M (2015). Protein Consumption in Diet of Adult Indians. Indian Medical Gazette- April 2015

Did You Know:

 9 out of 10 Indians are protein
deficient in diet*

 Most Indians are not consuming even 5 servings of fruits and vegetables every day**

 Typically, the Indian diet may not contain much of Omega-3 fatty acids. In many cases, fish and other seafood, nuts and seeds, such as flaxseeds, chia seeds, and walnuts, and plant oils such as, flaxseed oil, soya bean oil, and canola oil are missing altogether***

**A Survey conducted by the Indian Council for Research on International Economic Relations (ICRIER), published in Livemint on 6th Feb 2016; 5 servings of fruits & vegetables every day is recommended for healthy diet at National Health Portal of India.

***Mani I and Kurpad A V (2016). Fats & fatty acids in Indian diets: Time for serious introspection. Indian J Med Res. 2016 Oct; 144(4): 507–514. PMID: 28256458; Pella D, Dubnov G, Singh RB, Sharma R, Berry EM, Manor O. Effects of an IndoMediterranean diet on the omega-6/omega-3 ratio in patients at high risk of coronary artery disease: the Indian paradox. World Rev Nutr Diet 2003;92:74-80]. #Omega-3 Fatty Acids, Fact Sheet for Health Professionals issued by National Institute of Health, Office of Dietary Supplements (ODS), accessed online from https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/ on 26th Dec 2018.

About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. 

Amway is the world's #1 [2] direct selling with presence in over 100 countries & territories. Globally, Amway is over 59 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. 

Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending.  Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use 1 [1].

 

With the aim of increasing consumer outreach Amway has set up more than 60 Xpress Pick & Pay stores across the country. Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand 2 [2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand.

 

Artistry is India’s No. 1 premium skin care brand 3 [3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Recently, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the
Indian consumers.

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