Bajaj recently took first product under its new Urbanite business vertical. The vehicle in question is an electrified version of the Chetak scooter, which is a hugely recognizable name tag in the Indian auto world.
The Chetak is being positioned as a premium product and extra attention has been paid to the smaller details like the ‘feather touch’ switchgear, full-LED lighting, digital console and high quality of materials used in areas like the mirror stalks, side stand and flush-fitting pillion foot pegs.
Bajaj is saving the price information for when the scooter is closer to launch, which we are told will be in January 2020.MD Rajiv Bajaj mentioned at the event that the price will be attractive but not aggressive,and he went on to say that it certainly won’t cost as much as Rs 1.5 lakh.
As per the company,the attractive aspect of the price will be possible because they have achieved the level of localisation required for it; this, however, doesn’t provide too much clarity on the price.