Bengaluru now own’s a logo; heres all about it

logo was unveiled amid festivities at Vidhana Soudha

Bengaluru now own’s a logo; heres all about it

Even as Bengaluru is already a world famous IT hub of India, the city finally got its own logo as well.

The city has opted for tagline ‘Bengaluru – Be U’ (be you) and would project itself on the global stage to boost its image.

The city is the first to gets its own identity badge. Selected from 1,350 entries, the logo aims to signify Bengaluru’s cosmopolitan culture, a sense of belonging, 480-year history and futuristic outlook.

IT-BT and tourism minister Priyank Kharge said the logo would be used to enhance tourism in Karnataka.

The rolling font was devised by bankers-turned-designers Rushi Patel and M Venkateswara Rao, founders of Nammur, a design firm.

The first two letters, B, E, and the last, U, of Bengaluru are in red, highlighting the tagline Be U. The seventh and eighth letters (U and R) resemble the vowel, oo, in Kannada.

The logo was unveiled amid festivities at Vidhana Soudha, which was opened up for Open Street, in the presence of Bengaluru development minister K J George and many others.

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