The Bharatiya Janata Party (BJP) has raised the campaign pitch for the upcoming Delhi Assembly elections by unveiling a brand new slogan to counter Aam Admi Party. ‘Paanch saal Delhi behaal, ab nahi chahiye Kejriwal’, BJP has come up with the slogan to counter AAP’s ‘Acche beete paanch saal, lage raho Kejriwal.’
BJP’s hightened rhetoric could be because of AAP joining hands with ace poll strategist Prashant Kishor’s I-Pac, which most succesfully, led PM Modi’s 2014 election campaign.
Apart from the ‘Modi Wave’ campaign in 2014, I-Pac also led the election campaign of Bihar CM Nitish Kumar in 2015 and Punjab CM Amarinder Singh in 2017.
Delhi Chief Minister Arvind Kejriwal’s tenure is ending in February 2020, and the polls in the capital are expected to be right about then. In 2015, AAP came to power with a whooping 67 seats out of 70.