Cambridge Analytica scandal is going to cost dear to the social media company Facebook. The UK’s data protection watchdog plans to fine it 500,000 pounds ($662,954) over the data misuse case.
It would be its biggest ever penalty. The social network is yet to decide if it will try to reduce the sum. In addition, the regulator said it intended to bring a criminal action against Cambridge Analytica’s defunct parent company SCL Elections.
It also said Aggregate IQ – which worked with the Vote Leave campaign – must stop processing UK citizens’ data. And it said it had also written to the UK’s 11 main political parties compelling them to have their data protection practices audited.
This, the Information Commissioner’s Office explained, was in part because it was concerned they could have bought lifestyle information about members of the public from data brokers, who might have not have obtained the necessary consent.
In particular, the ICO raised concern about one data broker: Emma’s Diary. The firm offers medical advice to pregnant women and gift packs after babies are born. The ICO said it was concerned about how transparent the firm had been about its political activities.
It said that the Labour Party had confirmed using the firm, but did not provide other details at this point beyond saying it intended to take some form of regulatory action.
The ICO’s action comes 16 months after it began an ongoing probe into political campaigns’ use of personal data during the Brexit referendum campaign. Over the period, it emerged that Facebook had failed to ensure that a London-based political consultancy – Cambridge Analytica – had deleted personal data harvested about millions of its members in breach of the platform’s rules.
Before its collapse, Cambridge Analytica insisted it had indeed wiped the data after Facebook’s erasure request in December 2015.>