Already under fire after Cambridge Analytica episode emerged out in public, the Facebook chief Mark Zuckerberg has assured that the platform will not allow political ads until the advertiser’s identity is verified and the entity paying for the message is mentioned.
The social media giant is careful especially in view of the upcoming elections in many countries including India.
The platform takes the initiative in a bid to improve its transparency and accountability around political campaigns.
Facebook announced the move as its CEO Mark Zuckerberg is set to appear before Congress next week to answer questions about the harvesting of personal data on 87 million users by Cambridge Analytica, a British political consultancy.
We started testing the authorization process this week, it was said, and people will begin seeing the label and additional information in the US later this spring.
Facebook also announced that people who manage pages with large number of followers will need to be verified.
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