Brothers Akshat and Aditya Chaudhary,after a few years in the denim business decided it was time to take their passion and commitment for sustainability to the next level.
The name AIZOME finds its root from japan where indigo (ai) dye (zome).
Taking inspiration from the country known for weaving technique and finesse into its textiles, the Chaudhary brothers reveal that they too will infuse their denim collections with cutting-edge technology. The Surat-based brand is also looking to draw inspiration from Japan’s graphics culture in its aesthetic.
This is new and sounds interesting that-
Aizome sets itself apart by employing clean chemistry, ozone and laser technology (reduced water treatment) in the fabric-making process. So while it takes 50 to 60 litres of water to craft a single pair of jeans, Aizome’s process has brought the number down to a mere five to 10,which is wonderful.It also uses 100% Fairtrade organic cotton.
Their online store, to be launched next week will showcase basic designs and classic cuts.
The denims will be priced at ₹5,000 and above,expectedly.
Slim fits, high-rise and skinny jeans will be a part of Aizome’s shopping experience,we can also experience T-shits and jackets as well.
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