Independent Indian artistes without a support structure but oozing out a lot of promise can count upon Ditto Music very soon. The decade old music house, founded by brothers Lee Parson and Matt, has started hunting Indian singing talents very much in the heart of India.
The House boasts of promoting and also nurturing the likes of Grammy award winners Ed Sheeran and Sam Smith. Right now it’s supporting more than 150,000 artistes the world over.
Ditto Music has been hunting seriously for singing talents who could be lost to global audience with its offices set up across Europe, Australia, Asia, North and Latin America.
“We had an artiste called Dave who was nominated for a Brit award. Having global offices meant that we could push him in the US or Brazil and open up new territories…and being in India, is so important. Because, there is much beyond Bollywood, there is so much in India. You got rock music, hip-hop and more,” said Lee Parsons, founder and Global CEO, Ditto Music.
“I grew up in Birmingham, which had an Indian community. I used to record in a studio where Zeus (artiste with roots in India) used to be there all the time. At that time, he had sold about 20 million CDs in India. I was also managed by a guy who managed Apache Indian,” added Lee, who was ditched by record labels when he wanted to release his own music.
The India/South Asia office started in October 2017, headed by Gautam Sarkar. Now, they are looking for artistes.
“We are thinking of running a search for artistes so that we can pick artistes here and push them globally. We will probably be looking to do that in September,” he said.
“In India, only three per cent of revenue comes from streaming. In America, it is nearly 50 per cent. It’s changing though. I can see that Saavn (online music service) has 20 million subscribers here now. People are going to get used to more streaming and eventually pay for it,” he added.
He wants to promote artistes who don’t have a label and can’t get their music into the store.<>/