The brand’s 18 employees, were informed that the company was closing for good and Ivanka said it was a decision she made to prevent any potential conflicts of interest, and to focus on her role in Washington.
Since her father took the presidency, a number of department stores including Nordstrom, ShopStyle and Canada’s Hudson Bay have discontinued selling her namesake brand, blaming poor sales.
A spokesperson for the brand, however, insists that Ivanka’s decision to close her clothing line had “nothing to do with the performance of the brand and is based solely on Ivanka’s decision to remain in Washington indefinitely”.
The brand was met with boycotting efforts through the hashtag #GrabYourWallet when Donald Trump became US president.
With accusations of conflict of interest hounding both Ivanka and her father, the closure of her brand was seen by many as a resounding success:
Ivanka Trump is shutting down her fashion brand to spend more time not helping reunite families separated by her father.
— Chelsea Handler (@chelseahandler) July 24, 2018
ivanka shutting down her brand means i won't accidentally touch trump-branded shit at TJ Maxx anymore, which is nice, because realizing i'm touching it leads to me dropping it in dramatic fashion, as a maxxinista would
— Molly Priddy (@mollypriddy) July 24, 2018
Ivanka Trump is shutting down her fashion brand to focus on her White House duties. <–That is a real sentence in 2018.
— Randi Mayem Singer (@rmayemsinger) July 24, 2018
Ivanka Trump is immediately shutting down her fashion line so a moment of silence please for all those Chinese jobs lost.
— John Fugelsang (@JohnFugelsang) July 24, 2018
Issa Flip Flop.. 🙋🏽♀️
— Sellé Kozlowski (DM Safe Word in Bio)🇺🇸🇨🇦🇹🇹 (@AllThingsGuru) July 24, 2018
Thoughts and prayers…
— Max Power (@MegaMax79) July 25, 2018
— Resistor Transitor (@bmorelib) July 25, 2018