Kajol’s mommy-avatar Helicopter Eela has been appreciated by the viewers from every corner of the country. Directed by Pradeep Sarkar, the film traces the journey of a single mother who is quite overprotective about her teenage son, played by the National Award-winner, Riddhi Sen.
With Helicopter Eela, the actress is seen in a Hindi film after 3 years. Her last Bollywood release was Rohit Shetty’s Dilwale in which she was seen alongside Shah Rukh Khan. The film has hit the screens yesterday and has got mixed reviews.
For any film, both content and box office figures are important. Friday is a BIG test and day 1 figures kind of tell you how much the film succeeds to attract the audience to the theatres.
The first day figures for the film is out. According to Box Office India, the film has managed to earn only 75 lakhs on its opening day which is surely less that what’s expected from a Kajol film. The positive word of mouth might help the movie to earn more in the weekend.
We asked trade analyst Girish Johar what will be day 1 box office collection of the film. Girish Johar told us, “Kajol is a very powerful actress and she has done some fantastic films earlier. So she is coming with Helicopter Eela. The trailer is very well-received and the expectations are very high. But again, this is an urban multiplex, a niche kind of film. I believe they are trying to portray a message through fun.
Whatever we have gathered from the trailer, it means that we can’t push your kids to do what your wishes are. You have to let them live what they like and what they want to do in their lives. The promotions are pretty much good and they have recreated one or two tracks. The awareness level is quite decent and I feel that the film should do anywhere between 2-2.50 crore. It should start at that point and depending on the word of mouth, it can go in the evening and then over the weekend.”
He further added, “The other point which needs to be noted that there are many releases this week, namely, FryDay, Jalebi, Tumbbad and even in Hollywood, A Star is Born as well as First Man are releasing. It’s a crowded week, so it really has to stand out and I believe all the films give an opportunity to the audiences as options. They get a choice to which film to watch. I really hope it stands out and it does well. All the films do well, including Helicopter Eela.”
Watch Helicopter Eela Official Trailer: