“Housefull 4 ka Diwali weekend kaafi dhamakedaar raha,” tweeted Riteish Deshmukh as the film crossed the Rs 50-crore mark in its opening weekend. Housefull 4 has set the cash registers ringing. The hype has translated into box office numbers for Housefull 4.
After taking the box office by storm with Kesari and Mission Mangal, Akshay Kumar is gearing up for a hat trick with Housefull 4. The film, which opened on Rs 19 crore on Friday, made Rs 53.22 crore till Sunday.
And going by early estimates, Housefull 4 did decent business on Monday too. The film made Rs 10 crore (approx), thus taking the four-day collection to Rs 63.22 crore (approx).
Housefull 4 is a reincarnation comedy set in 1419 and 2019. The film also stars Bobby Deol, Kriti Sanon, Pooja Hegde, Kriti Kharbanda, Chunky Panday and Rana Daggubati.
Such was the craze around Housefull 4 that Akshay Kumar fans were waiting with bated breath for the film’s trailer. In fact, the trailer got leaked a few minutes before the official launch.
Ever since the release of trailer, the star cast was on a rampant promotion spree. From boarding Housefull 4 Express to organising special screenings, the makers didn’t leave any stone unturned to create the right hype.
However, the film got panned by critics for its bad humour and senseless screenplay.
But that hasn’t deterred fans from thronging theatres. The film is now on its way to the Rs 100-crore mark.