After a line of successful campaigns like #SuchABeardo and #IPeelGood with Shahid Kapoor – Bollywood’s very own Beardo, India’s largest premier men’s grooming brand has launched their latest campaign – BEARDO69, its going down.
With Shahid Kapoor as the brand ambassador and active participation from influencer Beer Biceps, BeYouNick, Mumbaikar Nikhil, Filter Copy team – Ayush Mehra, Aniruddha Banerjee, Viraj Ghelani, Sudev Nair and Veer Rajwant Singh, the campaign is set off to mark a new trend.
Beardo 69 is series of short films. The conceptualization of the series were treated as any movie launch, where we had a short trailer going out to our consumers followed by an experiential webpage for the consumers to win 200 reward points. The videos were then released on Instagram (IGTV), YouTube, Snapchat & Facebook.
While being high on entertainment value, the campaign’s approach to styling and visualization is unique to say the least. It’s where 20’s blues bar bandits meet comic book hero, where the sultry temptress finds her match, where action meets comedy! It very subtly ties up with the various products a Beardo would use for the given situations in the films.
So get set to see our men’s grooming range: Strong Hold Wax, Charcoal Peel Off Mask, Charcoal Body Wash, Keratin Shampoo, God Father Oil & Moustache and Beard Wax, in a whole new light!
Speaking about the campaign, Ashutosh Valani, Co-Founder, Beardo said, “Beardo as a brand, is bold and out there, and our consumers relate to the content we produce. Beardo 69 is one such bold campaign, first of its kind for the industry in our country. Most of us consume content online and we love it if there’s twist to the style of delivery and execution and we at Beardo will always try to do that.”
Beardo 69 is making some bold new strides in branded content space to leave a mark and some smiles!
Beardo has also received ample shootouts from the media on their Global Digital Marketing Award for #SuchABeardo campaign last year.>