Chennai, June 26: Phoenix MarketCity in association with International Kids Couture hosted a dynamic kid’s fashion event conveying the message, ‘Confidence is Beautiful’ on the 24th of June (Saturday). With United Colors of Benetton as the title sponsor , the high-end fashion jamboree had a spectacular display of talents showcased by budding stars of Chennai.
On registration, around 30 enthusiastic kids attended a fun-filled workshop on 17th June where they were taught to see the world of fashion in a different perspective. Kids we exposed to new ideas and views on beauty trends and were taught proper etiquette and how to be confident on stage for participants-to-be.
On the day of the International Kids Couture event, the tiny tots were given a makeover by special kids’ salon DIVAS & DUDES, as they looked they adorable best whilst parading high-end premium brands like Tommy Hilfiger, Allen Solly Junior and GAP KIDS.
“We are thrilled to bring together a group of highly energetic and talented kids, fantastic brands from Phoenix MarketCity to stir up a mesmerizing kids fashion show” says Anu Basavaraju, CEO of International Kids Couture.The Kids Fashion segment is a growing market in India and we would like to bring together the perfect target audience for the brands, increase footfall for the mall and provide an opportunity to showcase the sparkling personality of these amazing kids in Chennai.
To make the evening all the more exciting, Anjana Padmanaban, the winner of the first Indian Idol junior, was the show stopper and envy of all the viewers, as she mesmerized the crowd both with her looks and music. She looked ravishing with minimal makeup emphasizing the message, ‘Confidence is Beautiful’.
Shoppers were completely awestruck by the amount of confidence the teeny-boppers exhibited. Partnering with a NGO ALFAA (Assisted Living for Autistic Adults), the event saw the participation of two autistic children living their dreams by being a part of the fashion parade! The onlookers had a heart warming experience watching the special kids as they walked the stage with a wide-eyed smile, waving to all!
Speaking at the event, Murugan Rajan, Centre Director, Phoenix MarketCity, said: “We are happy to be a part of this high-powered event in association with International Kids Couture to support and encourage children to perceive the truth about fashion. It was lovely to watch parents gleam in pride as their children took over the stage, learning the importance of self-confidence in today’s world.”