KiKi Challenge, triggred social media which took the world by storm and people were seen jumping out of moving vehicles, dance and move along the moving vehicle and jump back on it?
While the KiKi Challenge has since died down, a similar craze, which is even riskier is gripping Kerala’s youth.
Called Nillu Nillu Challenge, it involves a group of people jumping in front of a speeding vehicle on the road and dance after the vehicle stops.
Social media in Kerala have been flooded with Nillu Nillu videos for the past few days.
The videos originally began appearing on Tik Tok, a video broadcasting app. It has been since widely posted on other platforms including Facebook, Twitter, and WhatsApp.
Initially, it began as simple thrill video with youths jumping in front of two-wheelers, often driven by their friends who know that they are making a video.
Since then, people have taken it to a whole new dangerous level. There are even videos of youths jumping in front of buses on the road, catching the driver off guard and where a disaster was averted because the driver applied the breaks on time.
The song Nillu Nillu which literally means ‘stop stop’ is from a 2004 film Rain Rain Come Again, which out of the blue has become so popular on the internet.
Even though till now no major mishaps have been reported, the way the challenge is catching up, it is only a matter of time before it gets out of hand.
Taking note of the viral challenge, the Kerala Police has warned youths in the state not to get carried away and risk the lives of themselves and those driving the vehicles.>