Social media star is face of a web series ‘Sort Cuts’ based on college life hacks
Digital focus campaign to connect with college students
Vodafone U, the digital first engagement platform, launches new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign features social media sensation, Mithila Palkar, in a web series ‘Mithila’s SortCuts’. Connecting with the young folks, Mithila shares some interesting tips to make college life #SortedHai.
A series of fun yet pocket friendly tips on college life, #SortedHai is conceptualised on a commonly used hook phrase amongst the youth. The first webisode ‘Having Friends Over’ caters to the partying needs of college students. With Vodafone’s latest proposition of 50% off on Amazon Prime subscription, Mithila shares tips on having movie nights #SortedHai with Vodafone U.
Apart from this offer, there are also many other exciting offers available to young consumers every Wednesday, Thursday & Friday in both the phone recharges as well as deals in F&B, Fashion and other youth centric spaces
To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.
Excited about the digital first campaign, Siddharth Banerjee, EVP – Marketing, Vodafone India, said, “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight, #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile savvy youth and help us engage with the college students digitally.”
Talking about the insight and creative thought Kiran Antony, ECD, Ogilvy & Mather said, “The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.
Link to ‘Mithila’s SortCuts’: https://youtu.be/qf3zoEZLkXk
About Vodafone India:
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving 223 million customers (over 120 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.
Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and fixed broadband operations in 18 markets. As of 30 June 2018, Vodafone Group had 534.5 million mobile customers and 19.9 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates.>