NDTV Hop would be available over smartphones entirely in portrait (vertical) mode with exclusive content for Airtel TV users,” a statement issued by the telecom service provider said on Monday.
As reported earlier by ET, Bharti Airtel is entering a string of tie-up with various content providers, e-commerce websites, hospitality service providers to ring-fence its subscribers from being poached by Reliance Jio Infocomm. In Just about two years of its launch, Jio has already garnered almost 20% o ..
of the market share with over 215 million subscribers.
The statement further added that with content tailored exclusively for millennial, NDTV HOP would offer users instant access to digital content covering the latest from news, Bollywood, auto, technology, pop-culture, online deals, fashion and much more.