Netflix, Whatsapp to partner??; heres why its crucial
In a new development for the Whatsapp users, Netflix has been spotted testing WhatsApp integration in India as a means to communicate with its subscribers.
The latest development leverages the WhatsApp Business platform that was debuted in September to monetize the instant messaging service.
It need be mentioned that WhatsApp integration on Netflix is designed to send account messages and suggestions on what to watch.
The new opt-in feature requires Netflix users to have a WhatsApp account to enable notifications.
WhatsApp confirmed to Gadgets 360 that Netflix is one of its test partners for its enterprise solution in India while Netflix confirmed WhatsApp integration in the country.
Netflix isn’t the only company that has partnered with WhatsApp to expand its reach in India.
Some other Indian companies are also likely to move towards the same avenue to switch from the traditional bulk SMS model and use WhatsApp to reach their customers. >