To prevent content that could encourage unhealthy or disorderly eating habits, social media firm Pinterest is updating its ad policies to “prohibit all ads with weight loss language and imagery”.
The company developed its new policy with guidance from the National Eating Disorders Association (NEDA), whose research shows there has been a rise in eating disorders and unhealthy eating habits in young people during the pandemic, The Verge reported.
“Pinterest is the place people come for inspiration to create life they love,” the company said in a blog post.
“It’s where everyone belongs — regardless of body shape or size. We’re empowering Pinners to plan for summer and beyond without weight loss ads, so they can focus on what matters most,” it added.
The company claims it is the “only major platform to prohibit all weight loss ads” and that the new rules build on the company’s existing ad policies against body shaming and weight loss scams.
In 2019, Instagram restricted weight loss content and certain types of cosmetic surgery from being seen by users under age 18.