‘Playboy’ fame Hugh Hefner breathed his last at 91 years of age. A statement from Playboy Enterprises confirmed that Hugh Hefner died from natural causes surrounded by kin at his home.
“Hugh M Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognisable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones. He was 91 years old,” the statement read. Hefner’s son Cooper also issued a statement in which he traced back his father’s journey into spearheading a sexual revolution, along with freedom of expression in the US. Hefner founded Playboy with the aim to create a niche and upscale magazine for men – which offered a spread of images of nude women, along with detailed write-ups, interviews and fiction by many a well-known writers.
The magazine came to be recongnised by its logo of the bunny face with a bow tie.