Opinion

PR companies- The Master in making Public Image of Parties and Leaders

In India as per estimation make by ‘Assocham’ an Industrial Organization, the business of Public Relation are increasing at the rate of 32% annually

PR companies- The Master in making Public Image of Parties and Leaders

Nowadays there is an increase in competition among the companies. Marketing is
been done to promote their product best in the market, that why in a strategic
point of view there is an increase in Public Relation Companies.

In India as per estimation make by ‘Assocham’ an Industrial Organization, the business of Public
Relation are increasing at the rate of 32% annually. In 2008, PR Industry had an
annual turnover of $300 crore which has now reached $1000 crore.

The logic behind this increase is that in the era of economic boom, every company is
trusting ‘Public Relation’ to grow their sales and turnover. But ‘Assocham’ worry
about the lack of versatile people in this fast-growing industry.

These PR companies are now working in the political field also. Now for winning
the election and taking advantage over their Political opponent, many Political
Parties and Leaders are taking the help of PR Companies. Doing Public Relation
Campaign and making a grip on Public Pulse this work is also given to Public
Relation Company.

In 2014 Lok Sabha election, Bhartiya Janta Party openly
commences election campaign with the help of PR company. These companies
show their abilities and Narendra Modi gets benefits because of this. To fight
against its Political Opponent Congress Leader Rahul Gandhi has taken a help of
PR Company. This company helps to increase shares and like in its Social Media
Account.

In Next election, every Political Party is going to take help of PR Company. Party
Leader confirms that no one wanted to give 4-5 hours at the Party Office to make
a future strategy. So Political Parties are helpless and have to take help from PR
companies. From making slogans, preparing promotional material for the party
and their leader to brightening the Leader image all work are now been done by
these PR companies and Party Leaders have to follow their plan according to PR
companies.

The effect of PR companies on election cannot be ignored. Now Big Political
Parties are not hesitating to take help of PR Companies. The PR Companies which
are working for Political Parties have started their homework much before the
election. PR companies built a Positive image of the candidate in front of the
Public. With Image Building, company makes impression on the mind of the public
by conducting various campaigns.

In this era of Public Relation and Digital Marketing, the PR companies have to
make the election work fully planned and managed. All the work of election is
been manage by PR companies in their own way. They are making a positive
environment for Candidate through Digital Campaign, Social Media Promotion, by
E-Mail and SMS marketing.

By Digital Campaign, the Candidate speech is been broadcasted and recorded, further, these recorded speeches are been reaches out to every person. From the content of speech to their body language all
studied are been done through recording the speech. Other than this regular
contact are been made by sending various E-Mail and SMS. At the time of the
election, one can reach out its voters and attack opposition by delivering the
quality speech only. That the reason now PR Companies are deciding the Speech
of Leader according to their strategies.

Writer Atul Malikram is the director of Building Reputation, PR and Digital
Communication Company since 1999 and Political Analyst.

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PR companies- The Master in making Public Image of Parties and Leaders
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Opinion Poll
With assembly election ahead With assembly election ahead, well known Digital Media platform clipper28.com has decided to gauge the mood of Chhattisgarh through its own opinion poll. As an aware voter and stakeholder of the democratic process, kindly do answer the following questions so that prevailing mood of state can be ascertained.
Name
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Assembly Segment
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Which party will emerge as the single largest party?
Which party will have more seats?
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Have you witnessed development work in your area?
Do you think that farmers of Chhattisgarh are satisfied with BJP government?
Do you think youngsters are happy with employment scenario created by Chhattisgarh/state government?
Do you think state government has done enough on issue of women empowerment?
Are you satisfied with work done by your legislator? Have electoral promises been fulfilled or not?
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Do you think the state government has successfully tackled naxal menace?
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Please do vote...

ओपिनियन पोल
छत्तीसगढ़ की आगामी विधानसभा चुनाव के लिए डिजिटल मीडिया ‘clipper28.com’ नेसटीक ओपिनियन पोल करनेका निश्चय किया है. अतः आप नीचे दिए सवालों के निष्पक्ष जवाब देंताकि राज्य की आने वाले दिनों की सही सियासी तस्वीर सामनेआ सके. कृपया अपना मत जरूर दें- With assembly election ahead
नाम
विधानसभा क्षेत्र
आयु
फ़ोन नं
विधानसभा चुनाव में सबसे बड़ी पार्टी कौन सी होगी ?
किस पार्टी को ज्यादा सीटें मिलेगी?
अगले मुख्यमंत्री के रूप में किसे देखना चाहेंगे?
क्या आपके क्षेत्र में विकास दिखाई पड़ रहा है?
क्या छत्तीसगढ़ का किसान भाजपा शासन से संतुष्ट है?
जो रोजगार छत्तीसगढ़ सरकार ने दिया, क्या उससे युवा वर्ग संतुष्ट है?
राज्य सरकार ने महिलाओं के सशक्तिकरण के लिए जो किया, उससे महिलाएं संतुष्ट हैं?
क्या आप अपने विधायक से संतुष्ट हैं? उन्होंने अपने वादे पूरे किए या अधूरे हैं उनके काम?
क्या आप अपने क्षेत्र की सरकारी सुविधाओं सेसंतुष्ट हैं?
क्या नक्सली समस्या पर नियंत्रण हुआ है?
क्या प्रदेश के मंत्रियों के कामकाज से संतुष्ट हैं?
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