Business

THIS DIWALI #LookUp, SAYS VODAFONE

Kyunki apno se acha koi network nahi, apnepan se acha koi connection nahi

From meeting family members, shopping for colourful lantern & new clothes, enjoying homemade sweets, to hopping online, exchanging greetings on mobile, share update on social media, get gifts delivered on our doorsteps – Diwali
celebrations have changed over the years, losing some of its familial togetherness to the easy lure of the digital world.

Identifying the need for people to connect and have real conversations, Vodafone is again encouraging us to #LookUp and celebrate Diwali with our families, by keeping down our devices.

Vodafone has today, launched a heart-warming video under its successful #LookUp campaign, urging viewers to celebrate Diwali with each other rather than with devices – Kyunki apno se acha koi network nahi, apnepan se acha koi connection nahi.

The film beautifully brings out the changing nature of Diwali celebrations seen through the eyes of a kid.

It shows the contrast between how Diwali was celebrated traditionally by the child’s father with lots of love & warmth and how it is perhaps celebrated presently. With its stark difference, the film shows how
technology sometimes takes over and people lose out on the connections that really matter.

Link to LookUp – Diwali video: Siddharth Banerjee, EVP – Marketing, Vodafone India said, “In the hyper-
connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience- generating online and offline talkability and driving up brand preference for Vodafone.

Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with
family and friends – in essence, the connections that really matter.”

Kiran Antony, Executive Creative Director, Ogilvy said, “Last year, Vodafone started the #Lookup campaign to encourage people to have real conversations on special occasions with people that matter. In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees
the family around him in complete contrast.

Our endeavor is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions & celebrate with your loved ones.”

About Vodafone Idea Limited

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership.

It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow.

It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

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