BRICS media forum draws action plan for co-operation

To become the real voice of BRICS ethos

CAPE TOWN

The 2018 BRICS Media Forum concluded Thursday after leaders of mainstream media organizations agreed on an action plan to promote media cooperation during 2018-2019.

The action plan said consensus was reached after in-depth exchanges on topics including media’s role and responsibility in strengthening the BRICS narrative, enhancing cooperation among new media in BRICS countries, as well as media cooperation between BRICS and Africa.

Co-hosted by South Africa’s Independent Media and China’s Xinhua News Agency, the third BRICS Media Forum was held with the theme of “BRICS Media Cooperation – Fostering an Inclusive, Just World Order,” and attended by representatives from 48 BRICS media representatives.

The participating media organizations believe the world is undergoing major development, transformation and adjustment amid growing uncertainties and destabilizing factors, but building a community of common destiny remains the main objective for the development of humanity, it said.

In keeping with the BRICS spirit of openness, inclusivity and cooperation, and to contribute to a brighter future of mankind, the action plan urged BRICS media organizations to improve mutual learning and draw on each others’ experiences, further promote personnel exchanges and expand information exchanges.

The media’s important role was highlighted at a panel chaired by Japhet Ncube, editor of The Star, one of South Africa’s largest English language daily newspaper.

Ncube set the terms of the panel deliberations by placing the responsibility and role of the media within a broader context where it must engage both its influence and its essential role, asking: “How do we use power?”

Fang Jiangshan, deputy editor-in-chief of the People’s Daily, stressed that the media had a prominent role in ensuring a shift in paradigms because it was “the reporter of our time.”

Fang said that BRICS countries should “share information on economic growth” and that this should be underwritten by a “fight for multilateralism.”

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