The streaming service Netflix led the way with 112 nominations when they were announced on Thursday, snapping HBO’s 17-year streak of being the most nominated network for TV’s most coveted prize.
HBO’s “Game of Thrones” did lead all series with 22 nominations, followed by “Saturday Night Live” (NBC) and “Westworld” (HBO), which each had 21, and Hulu’s “The Handmaid’s Tale,” which had 20.
The awards will be handed out on Sept. 17.
But Netflix’s ascension is one that Hollywood has been anticipating. The streaming service pumps out new shows at a dizzying pace and spends plenty to make them — it will spend up to $8 billion on content this year, compared with HBO’s $2.5 billion.
The end-of-an-era feeling becomes even more pronounced with AT&T’s new ownership of HBO. The telecommunications company has declared changes are coming for the network in a bid to increase subscriptions.
Netflix’s growth at the Emmys has been staggering. Three years ago it had just 34 nominations, an amount it more than tripled this year.
“We are particularly enthused to see the breadth of our programming celebrated with nominations spread across 40 new and returning titles which showcase our varied and expansive slate — comedies, dramas, movies, limited series, documentary, variety, animation and reality,” Ted Sarandos, the chief content officer of Netflix, said in a statement.
As usual, Netflix spared no expense in campaigning for this moment. It opened a 30,000-square-foot space in Los Angeles in May and June, staging more than a dozen events for crowds that it hoped included lots of Emmy voters. Netflix also recently bought a few dozen billboards along the Sunset Strip in order to display more awards advertising.
Still, Netflix’s Emmy contenders are not expected to capture the top drama and comedy awards. And HBO, which nabbed 108 nominations, does have a 16-year streak of winning the most Emmys.
Here are a few other story lines to keep an eye on as the awards show approaches.>