The first Bollywood release of 2019 has kept the josh extremely high ever since it hit the screens. Aditya Dhar’s Uri: The Surgical Strike is getting a roaring response from every quarter of life. If the film is galloping towards the Rs 200-crore mark at the box office, popular catchphrase ‘How’s the josh’ from the film has gone viral.
Two days after a video of Defence Minister Nirmala Sitharaman echoing a famous line from the film, “How’s the josh?” broke the internet, Amul has given its own twist to the popular catchphrase.
The ad shows Vicky Kaushal holding a gun in one hand and a bread in the other.
The doodle says “Makhan ka josh”, asking people to “raid the fridge”.
Vicky Kaushal, who headlines the war drama, took to Instagram to share Amul’s new ad and called it “an utterly butterly honour.”