Facebook, after giving all the scares to its users by stealing their data and making profits, now proposes to use Eye Detection technology tools soon. The company is said to be bullish too on this prospect.
This technology will let the social media giant detect users’ eye movement and emotions. Though it has said that the tool will not be used immediately but people are already expressing misgivings on that.
Users doubt that Eye Detection technology could turn out to be a pretty irritating tool at the hands of Facebook, which has earned the notorious distinction of trading in User’s data for commercial benefits.
However, in a 229-page document addressed to US Congress in the wake of Cambridge Analytica data breach scandal, Facebook revealed that it had looked into building the technology.
‘Like many companies, we apply for a wide variety of patents to protect our intellectual property. Right now, we’re not building technology to identify people with Eye Detection cameras,” according to the document.
It further added, ‘If we implement this technology in the future, we will absolutely do so with people’s privacy in mind, just as we do with movement information.’
Notably, Facebook has already got two patents to its credit on eye tracking technology. These are titled ‘Dynamic eye tracking calibration’ and ‘Techniques for emotion detection and content delivery’.
However, its accountability has taken a beating since it faced user data trading charges. In new documents, the social networking giant has admitted that it allows advertisers to target users based on their ‘interests’ and ‘behaviours’.>