Business

VODAFONE IDEA COMMITS SUPPORT TO ‘VILLAGE ROCKSTARS’

INDIA’S OFFICIAL ENTRY TO OSCARS 2019

Vodafone Idea Ltd has announced commitment to help promote national award winning Assamese feature film and India’s official entry for the Oscars 2019- ‘Village Rockstars’.

Vodafone Idea will help promote the film through its omnichannel marketing platform and communication initiatives across Assam.

‘Vodafone Idea is promoting ‘Village Rockstars’ across 65 single screen movie theatres and Multiplexes, Malls in Assam, across cities like Guwahati, Jorhat, Dibrugarh.

Vodafone Idea will also communicate the message on a one-on-one basis with all of its customers in the state.

Additionally, 15000+ posters of ‘Village Rockstars’ have been created for creating visibility in rural areas of Assam through Vodafone Idea retail touch points.

Mohit Narru, Business Head – Assam & North East, Vodafone Idea, said ‘Vodafone Idea is proud to be associated with Assam’s national award winning feature film that has already bagged several awards in India and overseas film festivals, and has now been nominated as India’s official entry to the Oscars 2019.

As part of our commitment to encourage and promote local talent, we are doing our best to support Ms. Rima Das’, a self-taught film maker who has written, cinematographed, edited, directed and produced ‘Village Rockstars’. We extend our best wishes to Ms. Das and the entire star cast and crew of the film’.

Set in Rima Das’ native village of Chhaygaon in Assam, ‘Village Rockstars’ is the story of a village girl Dhunu, played by child actor Bhanita Das, who lives a fun-filled life and aspires to become a Rockstar one day.

The movie has been chosen to represent India in the Oscars’ Best Foreign Language category. The film has already bagged the Best Feature film trophy at the 65th National Film Awards held earlier this year.

About Vodafone Idea Limited

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19).

With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow.

It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

Summary
Review Date
Reviewed Item
VODAFONE IDEA COMMITS SUPPORT TO ‘VILLAGE ROCKSTARS’
Author Rating
51star1star1star1star1star
Tags
advt