National

Can Print Advertisement Mitigate Fake News Menace?

WhatsApp ads fast become talk of the town

On Tuesday, 10 July, most of India woke up to well-placed advertisements by WhatsApp in a number of leading newspapers aimed at educating people on how they can spot ‘false information’. That’s a step beyond planning to roll out a feature that will help readers distinguish whether the message they read is a forward or something that has been typed out by the sender.

The well-worded ‘easy tips’ advertisement by Whatsapp not only talked about spotting fake news but also urged readers to ‘think twice before sharing’ messages that are potentially untrue.

It is also working on a feature called ‘Suspicious Link Detection’ that will caution the reader if a link in the message received is leading to an unreliable website. In a span of a little over a month at least 14 deaths across 10 states have been reported that have been prompted by false news being circulated on social media about alleged ‘child snatchers’.

It also cautioned readers to be wary of viral messages that they may have received multiple times, taking into account the general disposition of people who believe that if one has read the same thing multiple times it must be true.

Apart from these public safety ad campaigns, WhatsApp is also planning to roll out a feature that will help readers distinguish whether the message they read is a forward or something that has been typed out by the sender.

The company has also announced an awards program offering up to $50,000 per proposal to researchers who specialize in restricting false propaganda to come up with a solution to this problem.

Next, WhatsApp is working on a feature called ‘Suspicious Link Detection’ that, as the name suggests, will caution the reader if a link in the message received is leading to an unreliable website. If the link in the message is ‘suspicious’, WhatsApp will add a red label to it.

In a span of a little over a month, from 20 May 2018 to 2 July 2018, at least 14 deaths across 10 states have been reported that have been prompted by false news being circulated on social media about alleged ‘child snatchers’. Ironically, the video linked to the fake message was a Pakistani ‘public safety’ video where two men in a bike swoop in and abduct a boy.

However, the part of the video where they return the boy and the camera zooms into a banner that says ‘it takes only a moment to kidnap a child from the streets of Karachi…’ has been conveniently left out in the WhatsApp messages.

In fact, the ‘news’ of 5000 kidnappers entering South India was also shared by various regional news outlets, further adding to the hysteria. This has naturally added to the woes of the police who are trying their best to quell the rumours.

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Will Print Advertisements Clear The Fake News Air?
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Opinion Poll
With assembly election ahead With assembly election ahead, well known Digital Media platform clipper28.com has decided to gauge the mood of Chhattisgarh through its own opinion poll. As an aware voter and stakeholder of the democratic process, kindly do answer the following questions so that prevailing mood of state can be ascertained.
Name
Age
Assembly Segment
Phone Number
Which party will emerge as the single largest party?
Which party will win how many seats?
Whom would you like to see as next Chhattisgarh Chief Minister?
Have you witnessed development work in your area?
Do you think that farmers of Chhattisgarh are satisfied with BJP government?
Do you think youngsters are happy with employment scenario created by Chhattisgarh/state government?
Do you think state government has done enough on issue of women empowerment?
Are you satisfied with work done by your legislator? Have electoral promises been fulfilled or not?
Are you satisfied with the amenities provided by the government in your area?
Do you think the state government has successfully tackled naxal menace?
Are you satisfied with work done by different state Ministers?

Please do vote...

ओपिनियन पोल
छत्तीसगढ़ की आगामी विधानसभा चुनाव के लिए डिजिटल मीडिया ‘clipper28.com’ नेसटीक ओपिनियन पोल करनेका निश्चय किया है. अतः आप नीचे दिए सवालों के निष्पक्ष जवाब देंताकि राज्य की आने वाले दिनों की सही सियासी तस्वीर सामनेआ सके. कृपया अपना मत जरूर दें- With assembly election ahead
नाम
विधानसभा क्षेत्र
आयु
फ़ोन नं
विधानसभा चुनाव में सबसे बड़ी पार्टी कौन सी होगी ?
किस पार्टी को कितनी सीटें मिलेगी?
अगले मुख्यमंत्री के रूप में किसे देखना चाहेंगे?
क्या आपके क्षेत्र में विकास दिखाई पड़ रहा है?
क्या छत्तीसगढ़ का किसान भाजपा शासन से संतुष्ट है?
जो रोजगार छत्तीसगढ़ सरकार ने दिया, क्या उससे युवा वर्ग संतुष्ट है?
राज्य सरकार ने महिलाओं के सशक्तिकरण के लिए जो किया, उससे महिलाएं संतुष्ट हैं?
क्या आप अपने विधायक से संतुष्ट हैं? उन्होंने अपने वादे पूरे किए या अधूरे हैं उनके काम?
क्या आप अपने क्षेत्र की सरकारी सुविधाओं सेसंतुष्ट हैं?
क्या नक्सली समस्या पर नियंत्रण हुआ है?
क्या प्रदेश के मंत्रियों के कामकाज से संतुष्ट हैं?
-देश हित के लिए मतदान अवश्य करें-
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